A great website is one that is easy to navigate, has a clear and visually appealing design, and provides valuable and relevant content to its users.
Websites can help convert leads by providing clear and compelling information about products or services, and making it easy for visitors to take the next step, whether that's filling out a contact form, making a purchase, or scheduling a consultation. A well-designed website can also help build trust with visitors by providing information about the company's experience, credentials, and customer testimonials.
Having a clear call-to-action (CTA) throughout the website such as "Contact Us" or "Book a demo" can also be very effective in converting leads. By providing multiple options for visitors to take action, a website increases the chances that a visitor will become a lead.
Additionally, having a good lead capture form and lead nurturing process in place can also help to convert leads. Lead capture forms allow visitors to provide contact information and indicate their level of interest in your products or services. Follow-up emails or calls can then be used to nurture leads and guide them toward making a purchase or becoming a customer.
Here are the summarized best practices for this year:
Mobile-first design: With more and more people using their smartphones to browse the web, it's essential to have a website that is optimized for mobile devices. This means designing with a mobile-first approach, where the website is built with smaller screens in mind and then scaled up for larger screens.
Speed: Website speed is more important than ever. People expect websites to load quickly and will quickly leave if they don't. Optimizing images, compressing files, and using a Content Delivery Network (CDN) can help speed up your website.
Accessibility: Making your website accessible to everyone, including people with disabilities, is not only the right thing to do, but it's also good for business. This means using clear and consistent navigation, providing alternative text for images, and using proper heading structure.
Security: With data breaches and cyber attacks on the rise, website security is more important than ever. This means using HTTPS, implementing two-factor authentication, and regularly updating your website and any plugins or themes.
Personalization: Personalization is a powerful way to create a more engaging experience for your website visitors. This can include things like personalized greetings, tailored content, and recommended products or services.
Interactive elements: Interactive elements such as forms, quizzes, and polls can help keep visitors engaged and on your website longer. This can also help you collect valuable data about your visitors.
Voice search optimization: The use of voice search is increasing rapidly, and it's expected to continue to grow. To ensure your website is optimized for voice search, make sure to include natural language keywords, create comprehensive schema markup, and make sure your website is mobile-friendly.
Artificial intelligence: Artificial intelligence (AI) can be used to improve the user experience by providing personalized recommendations, automating repetitive tasks, and making the website more interactive.